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  Intorduction to Microeconomics

  Authors: Olive C. Paraiso, Leonora C. Laraño, and Romeo C. Cuevas

  The purpose of this student learning material is to present an understanding of economics as an easy and enjoyable subject This learning material can be an aid to instructors and students because it presents the subject in a manner in which it can be easily understood. It could also prove useful, especially to students as a ready-made lecture notes that could save time spent in note-taking.

  Each chapter is discussed and is followed by exercises to check the students' understanding. The series of check-up questions provide students to actively participate in classroom discussions and analyses.

  Let this learning material be a guide in learning economics the easier way. This learning material be useful to all those performing in the important task of improving economic understanding and in the appreciation of subject.

  Grateful recognition is afforded to our supportive colleague for the untiring motivation with regard to the pursuit of ideals and excellence in extracting ideas and thoughts from both the teaching force and the students.
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  Humanities Art Appreciation

  Authors: Ricardo A. Clores, Jeffrey A. Lubang, Mary Ann J. Salvador, Virginia T. Sanfilip, and Jovito R. Santos Jr.

  Where do we put the humanities and the arts in a nation that budges and prods its students, like a mantra recited on a daily basis, to take skilled works? Today, the demands of the First World markets are nurses, caregivers and call center agents. Tomorrow, First World needs might shift to hotel and restaurant management practitioners, plumbers, electricians, automechanics and the like. As the country sinks deeper in its economic woes, at the same time tightens its grip even more to First World needs, students are left with no other choice but to submit. Not that there is anything wrong with being a caregiver or a call center agent, if this is what a student truly wants, but the condition paints even more of the pathetic and dwindling opportunities and possibilities for Filipino students.
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  Business and Finance

  Author: Rowena A. Cuevas-Cinco

  “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first

  – Kerry Stokes

  This book started as a concept paper on business finance and gradually, the compilation of materials from various authors of other business books and newspaper articles on business and finance, as well as the gathering of comments/suggestions of friends and family, creating it into a study guide for the introduction for business and finance. Fin 21 is a 3 unit course in the College of Business Administration with a description of Introduction to Business and Finance. The syllabus of the course is included in the manuscript. This book serves as a guide for business students, and would be entrepreneurs.

  The first part of the book is about the external environment of the business in a Philippine setting. It includes the economic system and business environment of the country, legal forms of business and the social infrastructure of business. The second part of the book is about business operations which technically is the internal environment of the business. It includes the different perspective of management, marketing concepts, production, human resources and information systems or the technology business has to deal with presently. The third part of the book is about financing operations. It gives a background about finance particularly on the Philippine financial system and monetary system. It includes the credit management most.