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  Practical Approach to Information Communication Technology (ICT)

  Authors: Elika S. Farshid Mehr,  Frederic D. Yulo

  About Information Communication Technology (ICT)

  Technology as we understand it today began its predominant presence in people’s daily life more than 20 years ago. But the need to know it more closely and utilize it out of necessity did not exist until the birth of the new millennia. Today’s success in education, business, administration, government, and military aspect is vitally dependent to technology. However, what makes technology so important is not technology itself or the common attributes that are given to it, such as convenience, reduced costs, ease of access and etc. but what gives notion and meaning to it—that is Information. Information since the dawn of history has been a vital source of man’s survival and success. Today’s success, however, does not only depend on much information one has but how fast he/ she can access, exploit, create and communicate it. This is where technology and information unit work to people’s advantage and make it so important to learn how they work and how they move each day’s activities to the next.

  The Idea of Writing this book

  The notion of creating this book developed about a year ago. The primary objective was to provide a simplified and inexpensive way of learning ICT for students and learners in the Philippines. As educators in higher education level we were able to observe students’ limitations and lack of eagerness in purchasing prescribed textbooks mainly due to lack of funds. Therefore we came up with the idea of creating a concise, practical, and inexpensive book which would contain essential knowledge that everyone has to know about technology. With our family, friends, and colleagues encouragements we were motivated to set the plans into motion and began drafting the very first chapters. And after a year of debating and adding and removing chapters and sections we have finally come to offer the compilation of all things we found, wrote and found useful to the reader. This book has been made for anyone specially those who have little means to purchase gadgets or computers or learn IT closely.

  The readers are encouraged to send their valuable feedbacks to fredericyulo@ yahoo.com. Suggestions for the improvement of the text are also welcome.
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  Basic Marketing

  Author: Joanna Lynn L. Mercado

  The marketing world today is very much different from it was years ago. Today, market enterprises use modem communication technologies such as email, fax machines, Internet. World Wide Web in their marketing transactions to help making them cross boundaries with ease_ With globalization and applications of quantitative tools in marketing as the trend, modern marketing managers, marketing instructors and students have to equip themselves with modem know- how of the basic principles of marketing for them to meet the challenges in this rapid changing world of marketing.

  The primary aim of this learning material is to provide readers with a complete, precise and up-to-date explanation of the principles of marketing.

  The outline, within which the context of this material is presented, focuses mainly on the following

  Lesson 1. An overview of marketing is the concept of the first lesson. It gives the definition of marketing, the marketing mix, as well as, the 4 C's of marketing.

  Lesson 2. This part focuses on the classification of market, the concept of market segmentation, target marketing, and positioning for competitive advantage.

  Lesson 3. It explores customer behavior and characteristics. It talks about consumer buying behavior and consumer market. It also includes is the discussion on the buying behavior of the Filipino consumers.

   Lesson 4. It centers on the “product and service. The lesson presents product label and product classifications. It also covers an explanation on new product development and process, and product life cycle.
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  Art Appreciation: Looking Beyond

  Authors: Ronnie Espergal Pasigui, Fabian T. Avila, Jr., Araceli C. Suyat, Warto M. Torrevillas, and Allan V. Pura

  “Come to the edge,” he said.
  They said, “we are afraid.”
  Come to the edge,” he said.
  They came. He pushed them, and they flew.
  (Apollinaire)

  As we stand at the edge of these challenging years, gazing out into its uncharted expanse, some of us feel as if we are stepping out onto a launching pad; others feel at the brink of an abyss. Some see the challenges and the marvels to come and are exhilarated; some see only the certainty of change and its uncertain outcomes and are apprehensive. How amazing it is to note that many instructional materials, textbooks, in particular remained as they were.

  This book is a response to the challenge of writing a newer book in the humanities course. It includes features to aid the students in the understanding of the subject.

  A. Each chapter has the following features to help both the instructor and the student.1

  1. An overview of the chapter
  2. Learning objectives
  3. Key words for understanding
  4. Aids for study
  5. Exercises

  B. Chapters on the different art forms include the following features:

  1. Historical development of the art form
  2. Emphasis on Philippine art
  3. Discussion of Art and Society
  4. Inclusion of websites

  C. Optional chapters for alternative approach in teaching humanities are included:

  1. Functions Of Art (Chapter 3)
  2. Art Theories (Chapter4)
  3. Photography (Chapter 16)
  4. Discipline-based Art Education (Chapter 17)

  D. Instead of including an introductory discussion on literature as an Art, the authors focused on specific literary form— Drama. This is not to underestimate the other literary forms suck as poetry, novels, short stories, etc. Drama 15 a literary form almost within man's existence.

  E. Powerpoint Presentation of selected topics are available for teachers as supplementary materials upon request.

  These features, hopefully give this book an edge!